Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's research and development kitchen in Dallas, Texas. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman Herman W. Lay for marketing and distribution, and Cheetos were introduced nationally in the U.S. in 1948, along with a potato product called Fritatos. The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc. At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127 million. Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America.
For allergens please see ingredients listed in bold.
Corn (Maize), Rapeseed Oil, Sweet & spicy Flavour [Sugar, Acids (Sodium Acetates, Malic Acid), Flavour Enhancers (Monosodium Glutamate, Disodium 5'-Ribonucleotide), Flavouring (contains Soya,Wheat), Fructose, Soya Sauce Powder (contains Wheat), Salt, Onion Powder, Hydrolysed Vegetable Protein (contains Soya), Garlic Powder, Colours (Paprika Extract, Sulphite Ammonia Caramel)]
