Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's research and development kitchen in Dallas, Texas. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman Herman W. Lay for marketing and distribution, and Cheetos were introduced nationally in the U.S. in 1948, along with a potato product called Fritatos. The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc. At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127 million. Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America.
Born in the USA, Cheetos snacks are the much-loved cheesy treats that are fun for everyone! You just can't eat a Cheetos snack without licking the signature “cheetle” off your fingertips.
For allergens please see ingredients listed in bold.
Corn (Maize), Rapeseed Oil, Cheese Flavour [Whey Powder (from Milk), Flavourings (contain Milk), Salt, Potassium Chloride, Yeast Extract, Onion Powder, Sugar, Acid (Citric Acid), Colour (Paprika Extract), Antioxidant (Rosemary Extract)]
