Meet Ruby: Giant Bradley’s Social Media Girl

If you follow Giant Bradley’s Sweet Shop on TikTok, Facebook, Instagram or LinkedIn, there’s a good chance you have already seen me.

I’m Ruby and I am the Social Media and Marketing Assistant at Giant Bradley’s Sweet Shop. My job is to help bring the business to life online through videos, new sweet arrivals, behind the scenes moments, customer favourites, offers and plenty of fun sweet shop content.

From filming videos and sharing product updates to chatting with customers on TikTok Lives, helping with product development, showing what happens behind the scenes, product photography, email marketing and much more, no two days are ever the same. I love making our social media feel friendly and fun.

Who am I?

I’m Ruby Willingham. I have worked here since July 2025 and you might recognise me as a familiar face from our online content.

A little bit about me: before joining Giant Bradley’s, I studied Fashion Photography, which has helped with the creative side of my job. From styling products and taking photos to filming videos and thinking of new content ideas, I love finding ways to make sweets look fun, colourful and exciting online.

Whether it’s a TikTok trend, a new product video, a sweet taste test, I get to show the personality behind Giant Bradley’s Sweet Shop, which is one of my favourite parts of the job.

My love of sweets started early

My love of chocolate and sweets started very early. In fact, my first words when I was younger were “choc choc”, so I think working around sweets every day was definitely meant to be.

Chocolate has always been one of my favourite things, especially Cadbury Dairy Milk Caramel and Lindt chocolate. But when it comes to pick and mix, I am definitely a fruity and fizzy kind of girl.

Ruby’s Favourites Viral Pick N Mix

During my time at Giant Bradley’s so far, one of the questions I get asked the most is, “What sweets would you actually pick?” So, of course, I had to create my very own sweet mix. Every girl’s dream, I know.

That is how Ruby’s Favourites Viral Pick N Mix was created. It brings together some of my favourite fruity, fizzy, sour and chewy sweets in one colourful pick and mix selection.

The mix is bright, fun and full of flavour, with watermelon taking a starring role because, if you know me, you know I love watermelon sweets. Ruby’s Favourites is perfect for anyone who loves fruity sweets, fizzy sweets, jelly filled sweets and a proper sweet shop mix with lots of different textures.

It still feels so surreal every time someone orders one of my mixes, and I honestly love seeing people try the sweets I would choose myself. I know I’m biased, but they are the best. This mix is completely unique to me and I can guarantee you haven't tried this combination before.

What sweets are in Ruby’s Favourites?

Ruby’s Favourites includes these sweets:

• Fizzy Watermelon Slices
• Giant Strawberries
• Jelly Filled Skulls
• Jelly Filled Watermelon
• Sour Apples
• Red & White Skulls
• Pineapple Rings
• Lion Wine Gums
• Blackberry & Raspberry Gums
• Fizzy Rainbow Belts

What does a day at work look like?

A normal day at work for me is honestly never the same, which is one of the things I love most about my role.

Some days I’m filming TikTok's, planning content, taking product photos or chatting to customers on TikTok Lives, and other days I’m working on email marketing, product ideas, website bits or blog posts.

There is always something sweet related going on, whether it is new products arriving, packing orders, creating videos or showing what really happens behind the scenes at Giant Bradley’s. I have shared a few “day in the life” style videos over on our TikTok too, so if you want to see what my job actually looks like, you can watch them here: TikTok day in the life.

Trying sweets is one of the best parts of the job

One of the best parts of working at Giant Bradley’s is getting to try so many different sweets. I know, it’s a tough job, but someone has to do it.

You might have seen some of my Ruby Rates style videos. A lot of the videos I create for Giant Bradley’s involve trying new sweets, rating products, sharing my honest reactions and showing customers what different sweets are actually like.

I love filming those kinds of videos because they feel really natural. You are getting a genuine reaction, and they are also a fun way to help people discover new treats to try.

A few fun facts about me

• I studied Fashion Photography at University before working in social media and marketing.
  
• My first words when I was younger were “choc choc”.
• I am obsessed with my dog, who you may have spotted in some of our content.
• I had some of my photography work on a billboard in Times Square.
  

Some of my proudest moments so far at Giant Bradley’s have been seeing our TikTok grow from around 7,000 followers when I started to over 20,000. Knowing that so many people enjoy the content we create still feels amazing.

I have already had so many incredible opportunities here, and I am so grateful for them. Another huge moment was being featured on BBC Look North and Radio, which honestly felt insane.

Follow Giant Bradley’s on all platforms

If you want to see more from me, make sure you follow Giant Bradley’s Sweet Shop on social media.

You can follow us on our social media pages or learn more about the people behind the business on our Meet the Team page.

For social media collaborations, content ideas, promotional opportunities, influencer enquiries or marketing partnerships, email me: marketing@giantbradleyssweetshop.com.

And if you want to try my exact favourite mix, you can shop Ruby’s Favourites Viral Pick N Mix online now.